Clinical Services International
ComparatorIQ™
01
Exploration
Seven directions, two families: inside the CSI palette and independent. Open the exploration
02
Shortlist
Narrowed to the two strongest, with the red variants and the Q studies. Open the shortlist
04
Selected: Sibling Original, with the Intelligence Badge system
The csint.com homepage rebuilt one to one with two new ComparatorIQ™ sections (plus a version B in the approved ad language), a full ComparatorIQ™ page, and the LinkedIn ads shown in a LinkedIn feed preview. Open the homepage · Homepage version B · Open the ComparatorIQ™ page · Open the LinkedIn feed preview
03
Brand books
Each surviving direction written up as a full brand book: mark construction, palette, type, applications and co-branding.
IQ
Intelligence Badge · Original coloursRaleway · CSI blue and green on paper
Open →
IQ
Intelligence Badge · OxbloodRaleway · oxblood on cream
Open →
Capsule SignalRaleway · deep field navy
Open →
Selection Marker · VermilionArchivo · vermilion on white
Open →
Selection Marker · CSI coloursArchivo · CSI blue and green
Open →
IQ
Sibling CrimsonRaleway · crimson on bone
Open →
IQ
Sibling OxbloodRaleway · oxblood on cream
Open →
IQ
Sibling OriginalRaleway · CSI green and blue on paper
Open →
Helix CapsuleRaleway · sky blue on mist
Open →
IQ
Sibling CrimsonRaleway · crimson on bone
Open →
IQ
Sibling OxbloodRaleway · oxblood on cream
Open →
IQ
Sibling OriginalRaleway · CSI green and blue on paper
Open →
Helix CapsuleRaleway · sky blue on mist
Open →